Tag Archives: fashion

Must Have Monday: Treggings

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I posted awhile ago about how crazy women wear leggings as pants made me.  And then I heard from a friend (she saw them while visiting the UK) that they started to make these things called treggings (trousers + leggings.)  I instantly thought “nope.”  No way, these still don’t count as pants.

BUT, then it happened, I saw them in person and got a pair myself at H&M well 2.  (They seem very hard to find except in the UK and UK online shops, so I was surprised and delighted)  In my book, they count as pants and can be warn with a top that doesn’t cover the bootay.  And, they come in all sorts of colors and styles.

MUST HAVE MONDAY: Treggings! 

$50 & Below Favorites/ones that I could find online:

$14.99 Delia’s 

$34.95 New Look 

I pride myself in offering my readers many options for online shopping, but this trend seems to be a bit hard to find.  Anyone got a good source?  I got an orange and a royal blue pair from H&M so the funky colors are out there.  Share your secrets if you have any, please.

Also, I won’t avoid the elephant in the room.  Many still qualify these treggings as leggings (not me).  So let’s put a vote out there to see where we stand on this: fashion oo la la or faux pas.

And while we are at it, anymore thoughts on leggings?

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FYI, that stitch isn’t supposed to stay

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Everyday, walking up the stairs from the El, I notice at least one women (or man) in a super cute coat BUT the stitching is left over the vent keeping it shut.  The tack stitching is put in by the factory at the vent (and sometimes the pockets) to hold shape in storage and shipping before wear.  Not to make a coat fit awkwardly.

If you are one of these ladies, chic enough to get a killer coat, but unaware that the stitch is short-term, its okay, there are many more of you.  But I  want to put it  on your radar: snip those slits and the fit will be a hit.  (ps: I’m a poet and didn’t even know it.)

Easy how to:  Tack stitching is long and easy to slide a pair of scissors under.  Simply snip and pull threads out of the fabric by hand.  Do not leave dangling from the fabric.

Set yourself free and allow yourself a longer stride.

Must Have Monday: Vintage Bags to Carry your Port/Resume

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I went out to dinner with a friend this weekend who had the cutest vintage coach handbag that could perfectly fit an 8.5 x 11 without screaming “I’m on my way to an interview!!!” and went great with her hipster bar/dinner look.

I am all about having multi-functional pieces and must admit, this is one of the staples I am missing, a day bag that doubles as a briefcase.  I hate the looks of an actual brief case as much as carrying an almost big enough bag with papers sticking out the top.

So this MUST HAVE MONDAY is for all you chic chica’s on the job prowl.  And taking the tip from my friend, to keep it professional, it’s got to well made.  Best way to accomplish that and keep your budget in check is to go vintage.  Make sure to snatch these up, they don’t make them like this any more.  Carry your Port/Resume in a non-conventional way for $50 and Below:

$44.99 Frequency Vintage

14″x21″  Easy to slide in an 8.5″ x 11″ binder with room to spare.

$50 OmniaWears

Gorgeous bag 9.5″ x 11.5″.  Interior departments designed to slip your paper work.

$49.95 PoisonPuddingFaire

A bit more tradition, but the leather lining the suede adds a retro touch that add a little something extra to the simple style.  11″ x 16″

$45 Arstilo

Clean, chic, simple, tasteful.  Dress it up, dress it down.  Flat out a great, extremely versatile vintage bag.  10″ x 16″

What’s your interview to going out secret? 

Funky Friday: Maxi Skirt

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I am often fearful of spending my threads budget on trends, but when the piece is this versatile, you gotta go for it.  FUNKY FRIDAY, trend on, MAXI SKIRT!

“Maxi”mize the use

Step 1. Get a killer maxi skirt.

Step 2. Winterize: Pair it with a jacket, and keep your legs warm with tights and boots.

Step 3. Springize: Pair it with sandals and a long sleeve blouse or a tank for the warmer days.

Step 4. Keep it cool: Sandals and a tank should work on most summer days, especially with a lightweight maxi.  But if you want to style your skirt in a new way…

Pull it up: Make it a strapless dress by pulling it over your bust and cinching the waist with you favorite belt.  OR if your skirt doesn’t have an elastic waist, you could always shorten that hem turning the MAXI into a MINI.

If you want a shorter term commitment, put away the scissors and grab a few safety pins.  Take the hem on the bottom front of the skirt and pin it to the waist band on the inside of the skirt, add a few to either side to secure the weight.  Keep the rest of the sides down for the “oh so now” asymmetrical hem, long in the back short in the front.  This technique works best with lightweight fabric.  The heavier skirts will have to be saved for a cooler day.

Here are some great finds for $50 and below:

$32 My Universe 

$29.95 Free People 

$40 Top Shop

$29.80 Forever 21

$45 Gerald Chen

Do you have any styling tips for Funky Friday’s MAXI SKIRT?

Beat the brrrrreeze

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After two days of “serious” postings, I need a fashion fix. 

I really like my new winter coat, but almost didn’t buy it because it lacks a hood.  I’ve had a hooded coat forever so was always able to skip the hat and rest the hood ever so gently on my perfect braid, leaving my ears warm and no hair out of place.  Wearing the new coat today, naked ears, waiting for the El that seemed to never come, I would worn a trash bag on my head to cut the wind.  brrrrrr. 

Now that I have regained feeling in my ears,  lets take a look at some chic option that will keep out the chill and won’t undo the do for $50 and below:

$25.99 Michael Kors

$21.82 ASOS 

$24.00 Youleena Boutique

 $35.00 a Cats Nest

Okay, I admit it, the headbands may take some careful placement to avoid a day long hair disaster, but they’re so cute and worth making style choices to fit the piece!

How do you stay warm and “cool” in the winter?

 

Give your online buyers confidence

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Frequency Vintage is up and running. I currently have 28 killer  items in the shop, with about 10 more to list.  I think they are all really great pieces.  Unique, colorful, amazing vintage condition, priced right…should be flying off the shelves.  BUT, sales have been slow, only 4 since October 31.  So what’s up?

Improve Etsy Shop

One reason is that Frequency Vintage is new to Etsy.  I have read many forums that have said people only buy from shops with a lot of sales and feedback.  I have also read that it doesn’t matter how many sales you have, if someone really wants something from your shop they will buy it.  Not sure where that leaves me.  I am an Etsy and Ebay buyer and have bought from shops with no sales, but always feel much more confident buying from shops with 100s of sales and positive ratings.  And that’s it right there, my biggest problem: giving buyers confidence in what they are buying.

Ways to give online shoppers confidence in your shop
1. Lots of sales and positive feedback.
2. More descriptive listing
      a. Better/eye-catching photos
      b. Clear, specific description
      c. Detailed sizing/measurement
3. Variety and season

I’m actually going to skip #1 for a while, since I’m guess 2 and 3 will have to happen first.  

Let’s be honest, I am not a patient person.  I get so excited when I get a new piece that I will try to get it in the shop before I have all the details together.  Fast photo shoot with a dress form, few quick measurements, 3 sentence description, and booya!  Big mistake. 

2a. Better/eye-catching photos:
I know the piece, I have felt the fabric, seen the stitching, know how vibrant the colors are, but my buyer doesn’t. I need to go back over every one of my listings and take pictures that are full of life and show off more detail. 

Many/most of the pieces in my shop are not my size and have ended up on a dress form.  They look limp and lifeless.  This is the perfect opportunity to show the buyer how to wear a vintage dress in a modern way.  Make it a piece they can’t live without.

Great pictures can also show the texture and movement of fabric.  If the buyer can’t feel the item in person, they need to be shown what they can expect.

Etsy has a great video that gives suggestions on how to improve photos for the beginner.  Check it out.

And they have this great list on their Quick-Start-Guide:

Top 10 tips for perfect product photos:

  1. Shoot against a plain background that will complement your item. Large pieces of drawing or watercolor paper work well.
  2. Use the macro mode (flower icon) on your camera when shooting close-ups or small objects. If the photo is blurry, try adjusting the zoom, or getting closer to or farther from your subject.
  3. If you’re shooting small items like jewelry, simple props can help show scale.
  4. For larger items, look around the inside of your home for good locations. Think interesting architecture, beautiful natural settings, walls with interesting textures, or even plain white walls. Is there a location nearby — perhaps a church, library, or abandoned building — that would capture the mood of your items?
  5. If you sell items that can be worn, always use a live model. Adults, babies, and pets all draw in the shopper and help them imagine these items in use.
  6. Use soft natural lighting. Either morning or early evening light works best. Avoid direct sunlight and harsh mid-day lighting. Set up your shot inside, near a window, or outside (but not in direct sunlight).
  7. Never use flash.
  8. Go beyond the overhead or straight-on shot. Make your photos more dynamic by taking the shot from a variety of angles and distances, and then choosing the one that best complements your item.
  9. Edit your photos to make them brighter, crisper and the colors truer. You’ll also want to crop in interesting places to create movement in the photo. It may allow you to get closer to the item for a detail shot.
  10. Use all 5 spots for photos in your item listings: show the item in use, show your creative packaging, place the item near a complementary prop to show scale.

2b. Clear, specific description
Right now, I don’t think my descriptions are bad, they just aren’t good.  They state the basics and leave much to be desired.  If I was a buyer, I might skip right over the most awesome dress because the photos are okay and so is the description.  This makes the buyer think the pieces is okay.  Gotta sell the piece, make it GREAT!

Here’s Ety’s advice on how to write a GREAT! description.  Check it out.

2c. Detailed sizing/measurement
This could be grouped with 2b, but I am separating it out because it is a very important step that I often sweep under the rug.  Measurements are especially important in selling vintage.  A size 6 from 1940 is not the same as a modern size 6.

Since the buyer does not have a chance to try the piece on, being clear on the measurements gives the buyer confidence.  An example: Many people won’t know their jacket size, but they can grab a tape measure to see how long their arms are or the distance across their shoulders.  This will help them visualize the fit and feel of the piece. Beyond typical bust, waist and hip measurements, letting the buyer know the size of the buttons, or distance between belt holes will help make the product more 3D in their mind. 

3. Variety and season
I am a summer girl, I am drawn to dresses and bright colors.  Half of the products in my shop are that exactly.  Which is awesome for those lucky enough to be headed somewhere warm on vacation, or live in a tropical environment year round.  But for the rest of us, some cold weather options might be nice. 

Variety in a shop is a search engine bonus on Etsy.  Someone searching for a clutch might be driven to your shop and end up seeing a brooch they can’t live without.

So there you have it.  Great advice to improve an Etsy shop, which will boost your sales and feedback, which will boost your sales and feedback, and so on.  Success!  Now, I just have to take the advice myself. 

Goal for 2012: All new listings must be complete: great pictures, description and measurements.  Improve currently listings, at least 3 per week.

Any buyers or sellers have any recommendations for improving Etsy listings?